To welcome the Hijri New Year 1447, 3S collaborated with Bupa Arabia to create a warm and authentic hospitality experience for their employees and visitors. The celebration was built around the charming theme of traditional Hijazi coffee, offering a genuine taste of Saudi culture to mark the new year.
Client
Bupa Arabia
Year
2025
Services
Event Management
Graphic Design
Branding & Activation
Custom Fabrication
Event Highlights
Authentic Hijazi Hospitality
Custom Branded Giveaways
Multi-Station Activation
The Goal: A Welcoming Start to the New Year
Bupa’s goal was to celebrate the new year in a way that was both culturally significant and personally engaging. The challenge was to design and deploy multiple hospitality stations across their corporate offices that felt authentic, welcoming, and seamlessly integrated with the Bupa and Bupa CareConnect brands.
Our 3S Solution: Authentic Hospitality Stations
Cultural Branding:
We designed all visual assets, including the “عام هجري سعيد” (Happy Hijri Year) backdrop, the “قهوتنا حجازية” (Our Coffee is Hijazi) counters, and branded coffee cups.
Custom Fabrication:
We produced all physical elements, including multiple branded hospitality counters, custom-built giveaway shelves, and decorative standees.
On-site Management:
Our operation team managed the stations, complete with staff in traditional attire serving authentic Hijazi coffee, traditional snacks, and branded giveaways to all guests.
