3S was proud to manage and execute the official launch event for Cathay Pacific, celebrating the inauguration of their new “Riyadh – Hong Kong” route. This high-profile media event was held in partnership with Riyadh Airports and the Air Connectivity Program to officially announce this strategic new connection to key press and stakeholders.
The 3S team delivered a complete, end-to-end event solution, which included:
Branding & Staging:
Designing and producing all event branding, including the main stage backdrop, podium, and reception entrance, ensuring clear co-branding for all partners.
Audio-Visual Setup:
Providing a full professional AV setup for the press conference, including microphones, speakers, and lighting to ensure seamless media coverage.